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Data-Driven Decision Making in the C-Suite

Data-Driven Decision Making in the C-Suite

Vanity vs. Sanity

We generate more data today than ever before, leading to analysis paralysis in the boardroom. Executives must learn to distinguish between vanity metrics (which look good on paper) and sanity metrics (which actually drive the bottom line).

Establishing the Cockpit

Every leadership team needs a centralized dashboard—a cockpit—that tracks leading indicators. If you are only looking at quarterly revenue, you are looking at lagging indicators. You cannot steer a ship by looking at its wake.